Bruce is equally comfortable working in the high science of HCP, to the human gentleness of DTC. Whether it’s oncology and rare diseases, or strategic concepting for pitches, Bruce can lead a team of designers, writers, art directors and digital thinkers to form a tight, cohesive group. A quick study, he’s worked in oncology, women’s health, MS, COPD, mental health, men’s health, dermatology, and pediatrics. He’s also worked on brands for launch in both the US and Europe.
His background is consumer branding at some of the world’s most creative agencies – Goodby Silverstein, Arnold, EuroRSCG, before switching over to healthcare.
Not surprisingly, Bruce is very good with clients. An intelligent wit and disarming style have made turning difficult clients into allies one of the trademarks of his career.
When he's not dodging Uber vehicles on his Citibike, Bruce spends his time in Bed-Stuy with his family, who continually remind him that wearing black T-shirts in Brooklyn just isn’t that cool anymore.